National Surgical Sales Specialist

Heidelberg Engineering Ltd. • Hemel Hempstead

  • Full-time

Hemel Hempstead
from today

Your responsibilities

As the National Surgical Sales Specialist, you will take ownership of the complete customer journey, from identifying new business opportunities and managing complex capital equipment sales through to product demonstrations, clinical evaluations, installation, user training, and ongoing customer support.
Working across NHS Trusts, private hospitals, academic medical centres, and specialist ophthalmic clinics, you will build strategic relationships with ophthalmic surgeons, theatre managers, procurement professionals, hospital executives, and Key Opinion Leaders to drive the successful adoption of Heidelberg OPERA throughout the UK.
Key Responsibilities
  • Deliver and exceed annual sales and profitability targets for the Heidelberg OPERA platform and associated products.
  • Develop and implement strategic sales and territory plans to maximise market growth.
  • Identify and develop new business opportunities within NHS Trusts, private hospitals, and specialist ophthalmic centres.
  • Manage the full consultative sales cycle, including lead generation, product demonstrations, clinical evaluations, commercial negotiations, tender support, and contract completion.
  • Build and maintain strong relationships with surgeons, theatre managers, procurement teams, clinical directors, and hospital executives.
  • Deliver engaging product demonstrations and support in-theatre evaluations.
  • Coordinate installations with Service Engineers and Clinical Applications Specialists.
  • Provide comprehensive product and clinical training to surgeons and theatre teams.
  • Support customers during initial surgical procedures to ensure successful clinical adoption.
  • Develop Key Opinion Leaders and flagship reference sites across the UK.
  • Represent Heidelberg Engineering at national and international conferences, exhibitions, and educational meetings.
  • Maintain accurate CRM records, sales forecasts, and pipeline management.

Your qualifications

  • Experience within ophthalmology or surgical microscopy.
  • Existing network within the UK ophthalmic surgical community.
  • Bachelor's degree in Life Sciences, Biomedical Science, Vision Science, Medical Imaging, or a related scientific discipline (or equivalent professional experience).

Your profile

We're looking for a confident, commercially focused professional who combines excellent sales skills with clinical credibility and a passion for delivering exceptional customer experiences.
Essential Experience
  • Minimum of five years' experience selling high-value capital medical equipment.
  • Proven track record of consistently achieving or exceeding sales targets.
  • Experience working within NHS and private healthcare environments.
  • Strong understanding of ophthalmic surgery, ophthalmic devices, or operating theatre environments.
  • Experience managing complex consultative sales processes and strategic customer accounts.
  • Full UK driving licence.
  • Willingness to travel extensively throughout the UK, with occasional international travel.
Skills & Personal Attributes
  • Highly motivated and results-driven with strong commercial acumen.
  • Excellent interpersonal, influencing, and relationship-building skills.
  • Professional, confident, and credible when working with clinicians and senior stakeholders.
  • Outstanding consultative selling, negotiation, and presentation skills.
  • Self-motivated with the ability to work independently in a national field-based role.
  • Highly organised with excellent planning and time management skills.
  • Strong analytical, problem-solving, and decision-making abilities.
  • Collaborative team player with a customer-first approach.
  • Adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.
  • Strong commercial awareness combined with clinical credibility.
  • Ability to manage multiple priorities, long sales cycles, and complex implementation projects.


We offer

  • Competitive salary.
  • Performance-related bonus.
  • Company car or car allowance.
  • Pension scheme.
  • Private healthcare.
  • Laptop, mobile phone, and tablet.
  • Comprehensive product training and ongoing professional development.
  • The opportunity to work with innovative surgical technology that is transforming ophthalmic care.
  • A collaborative and supportive working environment within a global organisation recognised for excellence and innovation.

It's that easy to apply!

  • Step 1: Your online application
  • Simply click on “Apply” and fill out the short application from. This only takes less than three minutes and can also be done on your mobile phone. 
  • Step 2: First Interview
  • We will get back to you as soon as possible. If there is a fit, we will invite you to a first online interview.
  • Step 3: In-person interview
  • If the first meeting went well, we will invite you to another meeting in the office.
  • Step 4: It's a match? Welcome to Heidelberg Engineering!
  • You get all documents and information you need for your start and onboarding. We look forward to having you in our Team soon!
Apply now

Our benefits

Employee jubilees:

To show our appreciation, we reward our longstanding employees for company anniversaries and retirements.

Company pension scheme:

We support you in your retirement plans so that you can look forward to the future.

Employee events:

Summer and Winter events, team events or simple after-work get-togethers contribute to a supportive and collaborative culture.

Family business:

Our corporate culture can be described as international environment with a family-like working atmosphere in which you can contribute with your individual skills.

Feedback interviews:

We consider a constructive, reciprocal, and continuous feedback culture as essential for your further development and career planning.

Onboarding process:

Heidelberg Engineering provides you with an individual training plan for your successful onboarding.

Parking opportunities:

Whether by bike, scooter or car – we offer opportunities for parking spaces as well as a separate room to store your bike.

Training and development opportunities:

Lifelong learning and continuous professional development are among the success factors in the dynamic environment in which we operate. That's why we offer a digital learning platform to expand your professional, social, methodological, and personal skillset.

Do you have any questions?

We are looking forward to supporting you!

 
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